About Pure Wimbledon

Pure Wimbledon has been created by Official All England Club agents, Sportsworld, to deliver exceptional Wimbledon experiences for guests from Asia and Australasia.


We know Wimbledon. We Love Wimbledon.
Everyone here at Pure Wimbledon understands the magic of The Wimbledon Championships at the All England Club. There’s something quintessentially English about the lush grass courts, the ivy-clad walls of Centre Court, the bright summer sunshine, the impeccably dressed members and the strawberries and cream.

It is an event that every tennis fan wants to attend and every player wants to win.


A truly bespoke travel service
We know that for many guests a trip to Wimbledon is the highlight of their year and a truly once in a lifetime experience. So we do everything we can to make every moment truly memorable, such as arranging theatre tickets, making restaurant reservations and even hiring chauffeurs. If you have a request, we will make it happen.


VIP hospitality
Many of our Wimbledon packages include VIP hospitality at the elegantly furnished Champions Lounge. This exclusive hospitality facility features a complimentary bar and private gardens where guests can relax and unwind. It is the perfect base for soaking up the magic of the Wimbledon fortnight and is only a short walk from your seats on Wimbledon’s most prestigious courts.


Sportsworld Group
Over the last three decades Sportsworld has delivered the very highest quality guest experiences at the world’s most talked about sporting and cultural occasions, such as Olympic Games and Football World Cups. 

Sportsworld is part of TUI Travel Sport, a division of TUI Travel PLC. That makes us part of one of the largest tourism and services group on the planet with over 200 leading brands, operating in over 180 countries with more than 30 million customers. So you are in safe hands.

Why book with Sportsworld?

  • We’re official and have been since 1992 - that makes us pretty experienced!
  • We offer a one stop service to the tournament so if you’re looking to add on excursions and tours or restaurants and theatre our experienced Destination Management Team can help
  • We like to be flexible so if you can’t find exactly what you’re looking for we’ll work with you to put together your ideal programme
  • We’re part of TUI Travel PLC, one of the world's leading leisure travel companies looking after more than 30 million customers